Follow these eleven steps (to double your organic traffic):
- Go to your Google Analytics > Behavior > Site Content > All Pages report.
- Add a segment for “”Organic Traffic””, remove the “”All Users”” segment, and toggle the date range to cover the last year.
- Filter the results down to the blog only (i.e. in the search bar enter /blog if you use that for your site structure).
- Go to Export > Google Sheets and remove every column except for Page and Unique Pageviews.
- Now you’re looking at all your content ranked by the most unique pageviews over the last year, add a SUM function to add up the total unique pageviews for all your content.
- Add a column for “”Percentage.”” Then use the formula: Unique Pageviews divided by Total Pageviews for every page. This will show you the percentage of organic traffic each page is contributing to your site.
- Add a column for “”Cumulative Percentage.”” The first row will equal the percentage of the first row. The second row will be the percentage of the first row + the percentage of the second row. The third row will be the percentage of the second row + the percentage of the third row, and so on. You’ll now be able to see the 20% of content on your site contributing 80% of the traffic.
- Identify what broad topic every piece of content in your top 20% falls under. You’re looking for a pattern to see what your site has topical authority for, so you can create more content like this.
- Once you find “”the topic”” you win for, brainstorm as many ideas as you can related to that topic. Look on conference sites, podcasts, youtube, fb groups, etc.
- Grab the top ranked URL on Google for every related topic you find and smash it into SEMRush. Jot down the “”traffic potential”” for it on Desktop and Mobile.
- Find 10 pieces of content you can create with similar traffic potential to your top trafficked post.