Temptation Bundling: "…they’ll pay extra for the thing they really want if it gets them through the stuff they don’t" In other words – The really good is paired with the not so good, and consumers will suffer through the thing they don’t want to get to their reward.
Here is how to make it work for you. http://hubs.ly/y0K9RB0
Sometimes you sell things people know they need but don’t really want to buy. Here’s how to make them buy it anyway.