For building page rank and SEO – age matters.

It is always nice to come back to an old project and find not only that they are still a thriving business, but that the work you put into their website/marketing is still paying off. Such is the case with www.cobrell.com. An ICI contractor and engineering firm out of London Ontario – we correctly surmised… Continue reading For building page rank and SEO – age matters.

Can Social Media make you money?

Note: – If you wish to be contacted by an Aabstract Executive to discuss your project send us an email – (contact info, synopsis of problem/project, start date) Welcome to the new age of the entrepreneur. Large corporations are stagnating on service, old and young entrepreneurs are growing out of the wood-work. With the almost… Continue reading Can Social Media make you money?

5 Simple Steps to focus your Website *Updated

I hear a lot of business owners and potential clients tell me they have a website, but as far as they are concerned it has yet to pay for itself. I have only one piece of advice for these people. Decide what you want your website to do and really focus on achieving that one… Continue reading 5 Simple Steps to focus your Website *Updated

Become your own Content KingMaker

If content is king, how do you become a king maker? It’s a simple question that unfortunately comes with a whole lot of “it depends” attached. While it is rare that there is ever any one simple answer to complex online marketing questions, there are thankfully a few handy guidelines that we use to focus… Continue reading Become your own Content KingMaker

Twitter Marketing for fun and profit

Twitter, in a very short amount of time has become a serious force within the Media Landscape. With millions of users and hundreds of millions of tweets daily, twitter provides a quick, effective, personal outlet to entrepreneurs looking to develop and nurture their customer base.  Twitter is actually one of the simplest social media tools… Continue reading Twitter Marketing for fun and profit

What is Social Media Monitoring?

More importantly, what can it do for you? The world is a stage and everybody is talking. Social Media is a platform that allows individuals to talk and share their lives. And talking they are. Millions of conversations, tweets, chats and texts are bouncing about the internet daily. Online searches, comments and emails are flying… Continue reading What is Social Media Monitoring?

Social media: what happens when the L-plates come off? | Econsultancy

Steve Richards over at Econsultancy has a very important message to CEO’s We’ve seen a real shift this year in the understanding of how social media can be integrated within consumer-facing organizations. The conversation has moved on from ‘how do we get involved in social media’ to ‘which areas of the business do consumers expect… Continue reading Social media: what happens when the L-plates come off? | Econsultancy

How Important is Social Media to Fortune 500 companies?

Interesting graphic from a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies.   Talkback: http://www.readwriteweb.com/enterprise/2011/07/the-business-impact-of-social-media.php