For building page rank and SEO – age matters.

It is always nice to come back to an old project and find not only that they are still a thriving business, but that the work you put into their website/marketing is still paying off. Such is the case with www.cobrell.com. An ICI contractor and engineering firm out of London Ontario – we correctly surmised… Continue reading For building page rank and SEO – age matters.

What does the future of Mobile Communications look like?

Invisible. It is tempting to believe that we will continue to see the growth of faster and more connected devices becoming further ingrained into our personal lives. And if you can’t live without your phone, like 80% of knowledge workers – you know where I am coming from. I was attending the UXCAMP at the… Continue reading What does the future of Mobile Communications look like?

5 Simple Steps to focus your Website *Updated

I hear a lot of business owners and potential clients tell me they have a website, but as far as they are concerned it has yet to pay for itself. I have only one piece of advice for these people. Decide what you want your website to do and really focus on achieving that one… Continue reading 5 Simple Steps to focus your Website *Updated

Become your own Content KingMaker

If content is king, how do you become a king maker? It’s a simple question that unfortunately comes with a whole lot of “it depends” attached. While it is rare that there is ever any one simple answer to complex online marketing questions, there are thankfully a few handy guidelines that we use to focus… Continue reading Become your own Content KingMaker

Twitter Marketing for fun and profit

Twitter, in a very short amount of time has become a serious force within the Media Landscape. With millions of users and hundreds of millions of tweets daily, twitter provides a quick, effective, personal outlet to entrepreneurs looking to develop and nurture their customer base.  Twitter is actually one of the simplest social media tools… Continue reading Twitter Marketing for fun and profit

How Important is Social Media to Fortune 500 companies?

Interesting graphic from a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies.   Talkback: http://www.readwriteweb.com/enterprise/2011/07/the-business-impact-of-social-media.php

The Crowdsource Solution

As soon as an idea meets expression it becomes a living thing that anyone, anywhere can grasp and use. This is the fundamental power of ideas. The idea here is to build a creative content production company, using “crowdsourced” material. Is it possible? Assignment Zero, a project sparked by Jeff Howe who coined “crowdsourcing” and… Continue reading The Crowdsource Solution