“Contextual content has the power to improve our daily lives and our bottom lines.” http://hubs.ly/H02bNlB0…

"Contextual content has the power to improve our daily lives and our bottom lines."
http://hubs.ly/H02bNlB0
by @bv02

Although the internet has afforded us with more innovative ways than ever to sell our products and services, marketing has become so accessible that no one is standing out in the crowd. So how do you break through the clutter? It’s not an easy task, but one that can be simplified by building content with… Read more »

How to Benchmark Your Marketing Performance Against Your Competition’s http://hubs.ly/H02bNh-0

How to Benchmark Your Marketing Performance Against Your Competition's http://hubs.ly/H02bNh-0

Marketing Strategy – Competitive intelligence often takes a back seat to performance indicators that marketers are daily concerned with (open rates, social metrics, conversions…). But that solely inward focus can lead you astray.

#Content #Marketing Tips for #B2B Organizations – Whiteboard Friday http://hubs.ly/H023Rgl0

#Content #Marketing Tips for #B2B Organizations – Whiteboard Friday http://hubs.ly/H023Rgl0

B2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the ​team you end up selling to, content marketing can be a horse of a different color when you’re business-to-business. In this week’s Whiteboard Friday, Rand shares his tips for successful content marketing when you’re a B2B.